How to Leverage Data to Shape Public Messaging

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About this session

Learn how law enforcement agencies can use data insights to craft clear, impactful, and trust-building public messages. This webinar will cover strategies for analyzing community sentiment, tailoring messages to diverse audiences, and enhancing transparency through data-driven communication.

211 - Public Messaging (3)

What You'll Learn

Strategies to Analyze Community Sentiment and Tailor Messaging

Strategies to Analyze Community Sentiment and Tailor Messaging

Discover how to use data insights to understand public sentiment and craft messages that resonate with diverse audiences, fostering stronger connections and trust within your community.

Enhancing Transparency Through Data-Driven Communication

Enhancing Transparency Through Data-Driven Communication

Learn how leveraging data can improve transparency and credibility in your public messaging, helping to build and sustain trust between law enforcement and the communities you serve.

Speakers

David Rahinsky

David Rahinsky

About Dave

Dave Rahinsky, a law enforcement veteran of over 30 years, served as Police Chief in several regions, including Grand Rapids, Michigan. A graduate of the FBI National Academy, he holds a Master's in Criminology from Florida State University and was inducted into FSU's Hall of Fame in 2017. Now Zencity's Senior Advisor for Law Enforcement Strategy, Rahinsky spearheads the Data-Driven Community-Aligned Policing (DCAP) initiative, aiming to implement it nationwide for law enforcement agencies in the United States.

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Richard W. Stanek

Richard W. Stanek

About Rich

Rich Stanek is the co-founder and Principal Consultant with Public Safety Strategies Group, LLC., bringing his wealth of knowledge from 36 years of public safety experience to clients across the country, including organizational leadership, agency management, national law enforcement best practices, crime reduction strategies, public policy advocacy, corporate security and expert testimony. Sheriff Stanek (Ret.) served as the 27th Sheriff of Hennepin County (Minneapolis, MN) for 12 years with responsibility for the safety and security of 1.2 million residents. He managed over 1100 employees and volunteers in the largest Jail and Sheriff's Office in the Upper-Midwest and was the former President of the Major County Sheriffs of America and First Vice-President of the National Sheriff's Association. Rich served five terms in the Minnesota Legislature, before being appointed by the Governor as Commissioner of Public Safety and Director of Homeland Security for the State of Minnesota.

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Tess Rowland Headshot

Tess Rowland

About Tess

Tess Rowland is the Strategic Communications Manager for the Harris County Sheriff's Office, where she amplifies law enforcement's work and drives impactful public safety messaging through social media and digital storytelling. An Emmy-nominated reporter and former National President of MADD, she has extensive experience in media relations and advocacy. Tess is dedicated to fostering trust between law enforcement and the community through transparent, compelling, and engaging storytelling.

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Giselle Bueno

Giselle Bueno

About Gisele

Giselle Bueno is a Social Media professional in Public Affairs at the Harris County Sheriff's Office. She specializes in corporate social responsibility, crisis management, and media relations, using digital storytelling to foster community trust and engagement.

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